Our Approach to Harm Reduction
For decades, we have been committed to offering adult smokers better alternatives and ensuring a regulatory framework to determine if those products offer lower risk and how to communicate about them. Now is the time to realize the promise of tobacco harm reduction.
Today’s adult tobacco consumers are seeking new options, including those that reduce risk. In fact, approximately 22 million U.S. adult smokers are interested in less harmful tobacco products.
Guided by Altria’s 10-Year Vision to responsibly lead the transition of adult smokers to a non-combustible future, our employees are committed to researching, developing, investing in and promoting products along the continuum — all within a framework regulated by the Food and Drug Administration (FDA).
By providing adult smokers with a variety of non-combustible products, Altria is actively working to reduce the overall harm of tobacco products.
We follow a rigorous scientific framework for evaluating potentially reduced-risk tobacco products and supporting product applications to FDA. This framework enables us to evaluate tobacco products from product design to individual risk assessment to overall population impact.