The Oral Tobacco-Derived Nicotine (OTDN) product category is one of the fastest growing tobacco product segments in the United States. 

The OTDN category includes products that are smoke-free and intended for oral consumption. They do not contain cut, ground, powdered or leaf tobacco – a point of differentiation compared to smokeless tobacco products – and only contain tobacco-derived nicotine and non-tobacco ingredients. 

on! deviceIn 2019, Altria announced an agreement to acquire 80% ownership of certain companies of Burger Söhne Holding AG, based in Switzerland, to commercialize on!® nicotine pouches globally.

In December 2020 and April 2021, Altria subsidiaries closed the transactions to acquire the remaining 20% of the global on!® business.

The fast growing nicotine pouch category provides another choice for adult tobacco consumers seeking alternatives to traditional tobacco products.

The product portfolio consists of seven flavors with each flavor offered in five nicotine levels (1.5 mg, 2 mg, 3.5 mg, 4 mg and 8 mg), each packaged in a can. 

 

The Harm Reduction Opportunity

Because OTDNs are smoke-free and tobacco leaf-free, most harmful and potentially harmful constituents (HPHCs) are not detectable or are lower compared to higher risk tobacco products. Completely transitioning to these products will significantly reduce exposure to the toxic constituents, except for nicotine, found in cigarette smoke and smokeless tobacco products.

In May 2020, the company submitted Premarket Tobacco Product Applications for 35 on! products to the Food and Drug Administration (FDA). We believe the applications make a compelling case to the FDA that the broad on! portfolio is appropriate for the protection of public health. For example, our research shows that when we compare the levels of HPHCs for the on! mint-flavored pouches containing 4 mg of tobacco-derived nicotine against the General snus products, which have been granted both market orders and authorization to be marketed with a reduced-risk claim, the on! product has significantly lower HPHCs versus the General products.

Altria has announced it intends to file an Modified Risk Tobacco Product Application for on!. We look forward to sharing the science supporting that application at upcoming conferences and in scientific publications, which we will also post on this site. 

Altria’s OTDN Research

To support this product category our science is guided by Altria’s Framework for Reduced Harm Products. Review each of the six sections of the framework to access the scientific evidence that supports this product category below:
Constituent Reduction


The Product
Individual Risk Reduction


Exposure & Health Risk
Population Harm Reduction


Impact on the Population