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Smoke-Free Product Platforms

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The journey for adults who smoke to smoke-free products is complicated, personal and unique. And along their journey, there will be motivators as well as barriers to switch to smoke-free products. One key motivator that helps adults who smoke get started on their journey is having access to a portfolio of satisfying, smoke-free products.

We believe that no single product will satisfy all adults who smoke. And to realize the harm reduction opportunity of smoke-free products, adults who smoke must find these products satisfying to match their personal needs and everyday moments

Our strategy is to deliver a compelling portfolio of satisfying, smoke-free products authorized by the Food and Drug Administration across four smoke-free product platforms: e-vapor, modern oral nicotine pouches, heated tobacco, and smokeless tobacco. 

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E-Vapor

The majority of adults who smoke who are open to innovative tobacco products are looking for an inhalable option, including e-vapor products, which remain the most successful category in transitioning adults who smoke away from cigarettes.

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Modern Oral Nicotine Pouches

The modern oral nicotine pouch category is one of the fastest growing smoke-free product segments in the United States. Nicotine pouches contain only tobacco-derived nicotine and non-tobacco ingredients, distinguishing them as a unique reduced-risk product.

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Heated Tobacco

The Heated Tobacco Product (HTP) category, also known as the Heat-not-Burn (HnB) category, includes products that contain tobacco that is heated and not combusted to produce a nicotine-containing aerosol.
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Smokeless Tobacco

Smokeless tobacco, commonly known as dip, is a smoke-free tobacco product that originated in the U.S. in the late 1600s. Smokeless tobacco products are intended for oral consumption and do not burn or produce smoke, these products present a harm reduction opportunity for adult tobacco consumers.
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