Consumer Focused
Today, adult tobacco consumers are seeking new options, including those that have the potential to reduce risk. In fact, approximately two-thirds of adults who smoke are interested in potentially less harmful tobacco products.
Altria is Moving Beyond SmokingTM. We are guided by adult tobacco consumers and the science that strongly supports the significant public health benefit of moving adults who smoke away from cigarettes. To advance harm reduction and achieve a smoke-free future, we believe there are three critical barriers need to be addressed.
First, adult tobacco consumers and health care providers must have truthful and accurate information about the role of nicotine and relative risks of tobacco products to make informed decisions. Unfortunately, today, a majority of adults who smoke and their health care providers have deeply rooted misperceptions that pose a major barrier for switching to reduced-harm products.
Second, adults who smoke and can’t or won’t quit deserve to have smoke-free products that are satisfying in different flavor varieties.
Third, adults who smoke deserve to have a portfolio of smoke-free products authorized by FDA. No single product will satisfy all adults who smoke, which is why providing adults who smoke a variety of products across different platforms is critical to advancing harm reduction.
