To support our scientific efforts, we established a rigorous scientific framework based on the FDA's guidance to evaluate potentially reduced-harm tobacco products.

Science is at the core of our approach to Tobacco Harm Reduction. Investments in research and technology support our work on non-combustible platforms and the science needed for product applications submitted to the U.S. Food and Drug Administration.

We engage with the scientific and public health community through face-to-face meetings, publications in the scientific literature and participation in scientific conferences.