Altria Scientists Present at the 2024 CORESTA Congress
Altria scientists participated in the 2024 Cooperation Centre for Scientific Research Relative to Tobacco (CORESTA) Congress in Scotland from October 13-17. Over the course of the week, our scientists presented their research on the role of smoke-free products in promoting harm reduction.
Josh shared his presentation “Actual Use Study of Marlboro® Heated Tobacco Stick Products Used with the Ploom® Heated Tobacco Device Among US Adults who Smoke Combustible Cigarettes.” Josh presented on a longitudinal cohort study which showed that when provided with the Ploom® System, a sizeable proportion of participants (adults who smoke combustible cigarettes) completely switched to the Ploom® System.
Jenny presented a poster entitled "Perceptions of Risk of the Marlboro Heated Tobacco Stick Products Used with the Ploom® Heated Tobacco Device among US Adults." Jenny discussed findings related to the understanding of risks and potential benefits of the Ploom® System among both intended and unintended audiences.
Jenny also shared her poster “Behavioral Intentions for Using Marlboro Heated Tobacco Stick Products with the Ploom® Heated Tobacco Device among US Adults.” She highlighted study results which suggested in the context of the proposed promotional materials, the Ploom® System may facilitate transition of adults 21+ who smoke to a smoke-free product, while having minimal impact on nonusers and underage individuals.