Global Forum on Nicotine Conference 2023

Harm Reduction
Science & Data
Scientific Engagement
Library

Harm Reduction

To support our scientific efforts, we established a rigorous scientific framework based on the FDA's guidance to evaluate potentially reduced-harm tobacco products.

Posters and Publications

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Science & Data

Science is at the core of our approach to Tobacco Harm Reduction. Investments in research and technology support our work on smoke-free platforms and the science needed for product applications submitted to the U.S. Food and Drug Administration.

Two people looking at a laptop, seated in comfortable chairs at a table before a full glass wall with daylight shining through and a potted tree behind them.

Scientific Engagement

We engage with the scientific and public health community through face-to-face meetings, publications in the scientific literature and participation in scientific conferences.

Library

Our goal is to be transparent and we invite scientific review from and dialogue with scientists, the public health and regulatory communities about our scientific work.

Posters and Presentations

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We’re working hard to overcome nicotine misperceptions and other barriers to accelerating tobacco harm reduction. In 2023, we prepared a short video for the Global Forum on Nicotine addressing these barriers that can be viewed above.

Watch this thought-provoking video from Brent based on the forgotten smoker video shared at the 2023 Global Forum on Nicotine Conference. Based on his ethnographic consumer research study, learn about the forgotten smokers' motivations for switching, barriers on the journey, and how we can better support them.